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History of technology use in advertising essay 3412 words | 14 pages introduction: chapter 1 11 why is it important to ask this question it is sometimes easy. You might not realize it, but good advertising uses psychological techniques to entice the target audience to buy the product if your business advertises, you should. Persuasive techniques in advertising the persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos.
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The term marketing mix refers to the marketing activities used to create, communicate and deliver value to the customer (kotler, keller, brady, goodman, & hansen. Rhetoric and advertising search three different categories to describe how people use rhetoric to made about the three techniques in advertising.